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Design It, Promote It, Sell It: Online Marketing for Your Crochet and Knit Patterns

Whether you're a veteran or brand new to the world of designing crochet and knit patterns, you've surely noticed that a lot has changed in the online world and yarn universe in the past few years. This book includes a crash course in marketing, dozens of ways to promote your patterns online, suggestions for posting on social media, tools for using analytics to find out what is working, and questionnaires and checklists to customize for your own business. Refine your marketing strategy and learn the tools you need to get your patterns in front of the right customers.

About the PDF Edition: 69 pages including 3 questionnaires and 3 checklists for your design business.

About the Author: Marie Segares is a crochet and knitting designer, crafts blogger, teacher, podcaster, college professor, and small business consultant. Marie is the author of ​Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students​. She hosted the Creative Yarn Entrepreneur Show, a podcast for yarn industry indies, for two years and 71 episodes. 

Marie shares crochet and knitting patterns, crafts projects and tutorials, and recipes on her blog, Underground Crafter​. Marie's patterns, tutorials, and articles have been published in ​Crochet World​, ​I Like Crochet​, ​I Like Knitting​, ​Inside Crochet,​ ​Love of Crochet​, ​Love of Knitting​, ​Pom Pom Quarterly​, and the ​Quick & Simple Crochet​ booklet series. 

In addition to teaching crochet and knitting classes locally, Marie has also taught or presented at BlogHer, Creativation, Finger Lakes Fiber Arts Festival, North Jersey Fiber Arts Festival, Pittsburgh Knit and Crochet Festival, Snap! Conference, and #WeAllGrow Summit by Latina Bloggers Connect. 

Marie is a graduate of Barnard College. She earned her MPH at Columbia University and her MBA at New York University. She is currently enrolled in the EdD program in Organizational Leadership Studies at Northeastern University.

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  • Size1.9 MB
  • Length69 pages


Design It, Promote It, Sell It: Online Marketing for Your Crochet and Knit Patterns

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